Content

Ecru has a dedicated content team, including a published author and proof reader. This leverages our ability to deliver projects on time and on budget.

Clear, concise, easy to read content

Clear, concise, easy to read content is essential for effective web pages. Readers are rapidly turned off by content that is too complex or wordy and go somewhere else to find the information they are looking for.

Content needs to be well structured, information rich, interesting and targeted at the audience. Information needs to be clear and easy to understand to ensure that it is available to as many people as possible whatever their ability.

In practice this can be achieved by providing a clear, concise easily readable summary, followed by more detailed and complex information that people can drill down into for the information they need. This enables everyone, from people with problems reading to skilled readers, to quickly assess if the page contains the information they are looking for and access that information at the level and detail they require.

Dedicated content team

Ecru has a dedicated content team, including a published author and proof reader. This leverages our ability to deliver websites on time and on budget. Website managers and communications team staff tend to be very busy and creating content for the website is often pushed down the priority list, leading to huge delays in website completion. Our content team short-circuit this process by creating 'straw man' text for pages. This is text that is researched, considered and informed and kick-starts the content process. It is far quicker and easier to edit text than to fill a blank page. In many cases our clients like the text created for them so much that they make very few or no changes. As a result of this process our websites are delivered on time and on budget with no fuss.

Many thanks for your hard work in completing the easy read version. I was very pleased that it was possible to produce a version which was genuinely easy to read while maintaining the accuracy and integrity of the original document.

Dave Cass

Performance and Delivery Unit, Crown Prosecution Service

Talk to Ecru now about your web development project. Email us or call us on 0800 0433 963 to discuss how we can help you.