design

Ecru award winning websites are inspirational with a clean, clear, balanced, intuitive, design that instantly communicate with visitors.

Your needs, likes and dislikes, your audience and your message are at the heart of our design process. We listen to you, establishing what you want your website to achieve. We also find out who your audience is, who you want to communicate with. This is a very important stage of the design process as different audiences need different approaches.

For example you may need to communicate information to stakeholders and officials as well as communicating with people who may have problems with reading or have English as a second language. Good design can help you achieve both objectives in one website. We may suggest you use icons to help people with reading problems navigate around your site and understand your message clearly.

We can also talk to your audience, finding out what they need and want is key to effective communication. We can organise user testing and focus groups to make sure that your audience engage and enjoy using your website.

Good design and navigation can open up your communication with the whole audience and sensitivity to individuals needs ensures that everyone can access your website and understand your message.

Our award winning designers bring together the following concepts to create websites that are in a class of their own:

Balance

The delicate balance between text, white space and imagery to achieve harmony.

Clarity

Everything is legible, clever use of white space mean that everything has room to breathe and users relax and enjoy the experience of visiting your website.

Harmony

Colour and imagery interact harmoniously to reinforce your brand and message.

Simplicity

Clean design, whitespace, everything has a logical purpose on the page and everything looks beautiful.

Intuitiveness

People love using our websites, they are intuitive, easy to use and you always know where you are. We don't expect users to think, just enjoy our websites and absorb the message or find the information they are looking for.

Ease

Ecru websites are easy, easy to love, easy to use, easy to maintain.

Good design and navigation can open up your communication with the whole audience and sensitivity to individuals needs ensures that everyone can access your website and understand your message.