Surrey and Sussex Probation Trust social media

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Twitter and Facebook play vital roles in enabling governmental organisations to communicate with stakeholders, professionals, the public at large, and in the case of probation trusts, the offenders who are placed in their care.

surreysussexprobation.gov.uk

Surrey and Sussex Probation Trust engaged Ecru to build their website in 2010. We have subsequently worked with them on several projects that take the website on major leaps forward, to keep them at the cutting edge of communications within probation in the UK.

The question for Surrey and Sussex was how to mitigate the risks that come with open communications platforms like Twitter, while gaining the benefits of better, more timely communication with a wider audience.

On the Surrey and Sussex Probation Trust website every page incorporates social media bookmarking links for Twitter, Facebook and LinkedIn. Visitors can also share pages with friends and colleagues by email. On the front page, and on internal pages within the website Twitter comments made by the Trust can be seen alongside the information published on the website that is delivered through the Ecru content management system.

This increased integration means that the probation trust is more communicative and engages the audience where they are, using the communication platform that they prefer.

Thanks for all the assistance with the SSPT website recently and it looks great so well done!

Paul Cook
Surrey and Sussex Probation Trust