Employer of choice
At the time, the CPS had made a big investment in the i-Grasp candidate management system, but the recruitment message on cps.gov.uk was becoming more and more at odds with the jobs that were being publicised on i-Grasp.
Ecru took a multi-disciplinary approach to this challenge:
We implemented the Ecru content management system in the Careers section of the CPS website, meaning that people in the recruitment team in London and Liverpool could keep the website continually up to date without requiring web developer skills.
Using an inspirational and professional tone of voice our communication with legal professionals and paralegal staff could then be very carefully targeted. The website also focusses on non-legal professionals, showing the CPS as an employer of choice by conveying the full range of career fields available, with case studies and employee profiles.
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The website conforms to the required governmental level of accessibility - W3C Priority AA, meaning that people of all ages and abilities would be better able to access the information published by the CPS. This demonstrates the CPS commitment to equality in a practical way.
By a careful repositioning of assets, the i-Grasp candidate management system was then repositioned to focus on its strengths, allowing people to apply for jobs.
Ecru implemented a unique easy to use system that allows the cps.gov.uk website to display i-Grasp jobs. This single step saved hours of work at the CPS by automating procedures that previously had to be handled manually. Everything sped up too.
The changes to the website make it more professional, exciting, dynamic and modern for a young intelligent audience by using multimedia and social bookmarking.